About Us


Welcome to Tracer, your no.1 footwear brand for more than two decades.

We're dedicated to giving you the very best of footwear, with a focus on affordability, comfort, and style. 

Founded in 2000 by Mr. Nitin Kohli with the idea of providing footwear to people from all walks of life, Tracer has come a long way from its beginnings. When Mr. Kohli first started, his passion for ensuring every person in the country has a good shoe to wear and rely on, drove him to leave his father’s globally renowned hockey brand, Vijayanti, and gave him the impetus to turn hard work and inspiration into a well-established shoe brand. 

With our brand motto 'Every Step Matters', we want to promote healthy, ethical, and empathetic living. We’re creating a positive impact not just in the lives of our customers, but also on the communities where we live and work. Our mission is what drives us to make sure our customers get quality, comfort, and style at the most affordable prices. 

We’ve manufactured and sold more than 1,00,00,000+ pairs and are serving customers all over India. We hope you enjoy our products as much as we enjoy offering them to you. If you have any questions or comments, please don't hesitate to contact us. Happy Shopping!

Sincerely,

Team Tracer